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The Human Face of Big Data is a globally crowdsourced media project focusing on humanity's new ability to collect, analyze, triangulate and visualize vast amounts of data in real time.

The Human Face of Big Data App

Download the free mobile app and learn about yourself, how you compare to others, and what your phone can tell you about your life. Compare answers about yourself, your family, trust, sleep, sex, dating, and dreams with millions of others around the world. Find your Data Doppelganger. Map your daily footprint, share what brings you luck, and get a glimpse into the one thing people want to experience during their lifetime. We'll donate $1 per download to charity: water for the first 50,000 downloads, as a way to say thank you for participating in The Human Face of Big Data. charity: water uses 100% of public donations to directly fund clean water projects. To explore Data Insights generated from the app visit

Mission Control

On October 2 you'll be able to see an extraordinary three-dimensional snapshot of humanity in a way never possible before. As data streams in from smartphone users around the world, Rick Smolan and his team will gather the best minds in Big Data at "Mission Control," an invitation-only media event in New York City. Here, we'll interpret and visualize the information coming in from participants all over the globe. Visit

Data Detectives

Young people will live in a world shaped by Big Data. This November, students around the world ages 13-18 and their teachers will engage in data collecting activities to measure, analyze, and map their worlds. The activities will connect thousands of students around the world and allow them to compare their opinions, thoughts, concerns, and beliefs through exciting data visualizations and graphics. Visit

The Book

Since March 2012, approximately 100 of the world's leading photographers in over 30 countries have been searching out and capturing images that illustrate The Human Face of Big Data. This stunning large-format book, to be released on December 4, 2012, is the result. The book will be delivered to 10,000 key influencers around the globe - all on the same day. Visit to learn more.

The iPad App

An innovative app with enhanced stories brings The Human Face of Big Data to life. Go on assignment with the world's best photographers as they explore a new world unlike anything we've seen before. For every download, we'll donate the profits to charity: water. charity: water uses 100% of public donations to directly fund clean water projects. Download the iPad App.
“The hottest tech trend
of the year is Big Data.”
“Rick Smolan, creator of the epic "Day in the Life" photography books, is taking on a new challenge:
big data.”
“The world we have made is one that can be measured.”